The new fashion/lifestyle magazine for men is ideal for learning style tips and current fashion trends. It also gives the majority of men a chance to connect and be familiar with what they are reading: 'marriage and fatherhood'. My primary target audience is men aged 18-30 as my central image displays a handsome young man meaning that not only will it appeal to the audience, but will trigger enigma codes, for example: 'how do i look like him?' or "where can i get those clothes from."